Media and Leadership-Learning The Persuasive Language of Media

This movie is designed with a grate fantazy. this video is very interesting and attracts everybody's attantion. here is shown the strengh of a small gum.
it influences my limbic brain.The man who chews the gum is freezed and it shows that how they blew up. Watching this commercial again and again doesn't make us get bored because it's really interesting.
In this ad there is used 5 persuasion methods:

Big Lie- the strenght of a simple gum is really fun.
Plain Folks- in this commercial is not used famous people.And it makes this ad more interesting.
Denial- here the man's head was broken and fell to the embrace of the woman.and it makes the woman to scream. it creates an unpleasant feeling in everyone.

Humor- Besides of fear there is also humor.girl only chews a gum but the guy chews whole box of gums as a glutton.it's really funny moment.

Hyperbola- here is used hyperbola too.For example the gum affects the man and the man was freezed.